Going Beyond The Keys: 8 Ideas For Real Estate Closing Gifts

If you’ve recently closed a deal, congratulations! You’ve put in the hard work, nailed the transaction process, and helped your client achieve their goals.

However, interaction with your clients shouldn’t end at that point. There’s one more step you can take to go the extra mile: presenting your client with a gift.

Giving clients a gift for their new house is a great way to express your gratitude to them for choosing you as their realtor. It also helps strengthen your client relationship and keep your real estate business top of mind the next time they may want to sell or buy a property. 

We know it can be difficult to choose the perfect gift for new homeowners, so we’ve put together this guide to help you get them something special.

In this guide, we share eight ideas for closing gifts your clients will enjoy and that would hopefully help you earn repeat business in the future. 

What Is a Closing Gift? 

Realtor closing gifts are a way to show clients your appreciation for supporting your business. These gifts allow real estate agents to add a personal touch to the end of a successful transaction.

There are three main reasons why closing gifts are important for any real estate transaction:

✅ Building a long-term relationship

Giving your clients a gift to celebrate their new space is a great opportunity to make a lasting impression. It helps solidify the relationship you’ve been building with them throughout the deal.

It’s likely the first housewarming gift they’ll receive, so you have the opportunity to make them feel special and appreciated.

✅ Staying at the forefront of their mind

If you choose a gift that your clients will keep in their new home for years to come, it serves as a constant reminder of the great service they received from you.

This helps ensure they think of you the next time they need a real estate agent.

Additionally, should their friends or family ever need a realtor, you could be recommended to them by your past clients who have received thoughtful gifts from you.

✅ Attracting testimonials

Positive testimonials from your clients are crucial to your real estate marketing strategy. A testimonial from a happy client on your website or social media helps show other potential clients that you’re the person they can trust with their property.

Client testimonials can be used in social media posts and marketing emails, on your website’s home page, and even on printed flyers. They’re proof that you provide excellent service.

How Much Should Realtors Spend on a Closing Gift?

You need to carefully consider the price of the gift you choose. You don’t want to spend too much, but you also don’t want to create the wrong impression with a cheap gift.

According to AgentAdvice, the best approach is to spend between 1-5% of the gross commission you received from the deal on a gift.

Closing Gift Ideas to Leave a Lasting Impression

Here are some ideas to help you find the perfect closing gift for your clients:

💡 Fresh flowers

Nothing adds a touch of elegance to a new home like a bunch of flowers does. You can visit a local florist and have them create a special arrangement for your client. 

You can choose flowers with the same color scheme as their new home or opt for a bouquet that will make their space pleasantly fragrant.

Flowers are also relatively inexpensive, and if you purchase them while they’re still budding, the bouquet should last several days as your client settles into their new space. 

💡 A gift certificate for a local restaurant

If your client is moving to a new area, gifts that allow them to explore local hot spots are a great idea.

A good place to start is with a gift certificate to a local restaurant, attraction, or experience. This helps them to get to know their new area and experience all the great things it has to offer.

💡 Cutting boards and other kitchen items

Many families spend a lot of time together in the kitchen, which is why kitchenware makes for a great gift.

One idea is to personalize a wooden cutting board by laser engraving it with a quote, saying, or image. A cutting board is an item that is typically used a lot, and a high-quality one will be used in their kitchen for years to come.

You might also want to consider other types of kitchen items as your closing gift. Think 

customized bowls with their last name printed on them or a set of personalized champagne flutes.

💡 A bottle of wine

If you’re looking for something easy, pick a nice bottle of wine. It makes a lovely gift for your clients. You may also want to consider a bottle of champagne—after all, this is a celebration.

💡 Video doorbells

A video doorbell is a slightly pricier option, but it can help your clients feel safe and protected in their new home. 

This gadget is mounted on a property’s front doorframe and allows homeowners to monitor anyone who rings the doorbell from their mobile phones.

💡 Branded stationery 

From notepads and high-quality pens to full-on office sets, branded stationery is a good way to ensure your clients always have easy access to your contact details.

Ensure that your logo or business name is clearly visible on the branded stationery, as this will help keep your business top of mind.

💡 An address stamp

A self-inking stamp with your client’s new address can help make their change of address less of a challenge. It makes it easy for them to inform everyone about their new location.

💡 A gift basket

If you really want to go all out for your client, you can create a personalized gift basket filled with carefully selected items. 

You can purchase ready-made gift baskets online or from gift stores, but our advice is to curate some memorable items yourself—based on what you know about your client’s preferences—and pack them in a high-quality basket or box.

For example, if you learn from your client that they’re a family of chocolate lovers, you could include some hand-made chocolates in their gift basket.

Close More Deals and Give More Gifts

Before you start considering the types of gifts to give your clients, you need to ensure you close those deals successfully. The good news is this could be easier to achieve with the right software doing much of the work for you.

Deals often fall through due to ineffective transaction processes. No matter how hard you work—if you miss critical due dates, have documents slip through the cracks, or don’t complete each transaction task—things could fall apart quickly.

Using the right transaction management software can transform this important process for your business. It ensures everything’s completed correctly and on time so your deal closes successfully.

Our gift to you is a free Paperless Pipeline trial, which you can claim by visiting our website. We can’t wait to show you how simple transaction management can be.