From How-To Guides To Market Trends: 17 Real Estate Blogging Ideas To Attract More Clients

Running a real estate blog that you update regularly with fresh content is an excellent way to boost your online presence.

Blogging ensures your business shows up when people look for your services on search engines like Google. In fact, having a blog increases your chances of ranking higher in search engine results by 434%.

Additionally, 70% of people would rather learn about a company through blog articles than advertisements.

However, more than 7.5 million blog posts are published daily; how do you ensure yours stand out and generate leads for your real estate business?

In this guide, we’ll explain blogging and its benefits for your real estate business. We’ll also share some top real estate blog ideas you can try out and walk you through how to create excellent content.

What Is a Real Estate Blog?

A blog is a dedicated section of your website where you publish regular, informative content on topics related to real estate. The primary purpose of your blog would be to educate, inform, and engage potential clients by providing valuable insights, tips, and updates.

A well-curated blog not only helps you attract new clients by improving your website’s visibility in search engines, but it also establishes you as a knowledgeable and trustworthy resource.

What Are the Benefits of Blogging for Your Real Estate Business?

Now that you know what a blog is, let’s dive into the benefits of blogging for a real estate professional like yourself:

Increases online visibility and reach

By blogging regularly about relevant topics, you can improve your website’s search engine optimization (SEO).

Each blog post is an opportunity to rank for specific keywords that potential clients are searching for.

This visibility on search engines helps you attract organic traffic to your website. Organic traffic is traffic generated by people visiting your website naturally, for example, clicking on it in search engine results. It doesn’t include any traffic you generate through advertising. Businesses that blog experience twice as much traffic as those that don’t.

Additionally, you can attract specific types of clients by creating content for different buyer personas. Examples include writing about luxury properties, first-time buyer tips, or commercial real estate.

Establishes credibility and authority in the real estate industry

A blog showcases your expertise in the field, demonstrating your knowledge of:

The local market.
Industry trends.
The property buying and selling process.

When you consistently provide your readers with valuable insights, clients see you as a trustworthy and knowledgeable source of information.

Prospective clients are more likely to trust and engage with a real estate professional or business that offers helpful, transparent advice.

Helps build a strong personal brand

If you’re a real estate agent, blogging allows you to highlight your personality and approach to the role, helping clients feel more connected to you. This connection can set you apart from other real estate agents, making your brand more memorable.

Generates leads

Each blog post is a potential lead-capture tool. SEO leads have a 14.6% close rate, while outbound leads—such as direct mail or print advertising—only have a 1.7% close rate. Additionally, companies with blogs produce an average of 67% more leads monthly than those who don’t blog.

Keeps clients engaged

Blogging also keeps past clients engaged and reminds them of your expertise. When they’re ready to buy or sell again (or know someone who is), you’ll likely be top-of-mind. Blogs that target common questions or local developments can easily be shared by previous clients, increasing your likelihood of referrals.

Supports social media and email marketing efforts

Blog posts make excellent social media content, offering valuable information to your followers. Sharing blog posts on platforms like Facebook, LinkedIn, and Instagram drives traffic back to your website and reinforces your position as an expert.

In fact, 92% of bloggers drive traffic to their blogs via social media content. This can expand your reach to audiences who may not find you through search engines.

Blogging also provides fresh, relevant content to share with your email subscribers. Monthly or weekly newsletters featuring your latest blog posts offer consistent touchpoints to stay in contact with potential clients and help them remember your brand.

Helps educate and empower clients

Real estate transactions involve multiple steps, which can often overwhelm buyers and sellers. Blogs on topics like “Understanding Closing Costs” or “The Home Inspection Process Explained” provide practical advice and enable clients to make informed decisions, potentially simplifying your role in the process.

More than 45% of businesses say analyzing and addressing customer questions in blog posts boosts their rankings. By addressing frequently asked questions (FAQs) through blog content, you reduce the time you’d spend answering repetitive questions.

For example, posts about financing options, market conditions, or local tax incentives can educate your clients, making interactions more productive and focused on the advanced stages of the sales process.

Builds long-term organic traffic

Many real estate topics are evergreen, meaning they stay relevant for months or even years. Posts about “How to Buy Your First Home” or “Tips for Staging a Home for Sale” continue to attract visitors over time, building long-term traffic to your website that can convert visitors into leads.

Each blog post can drive traffic independently, giving you multiple ways to attract clients to your site. The more quality posts you create, the more opportunities you have for traffic, which can multiply your leads significantly without additional advertising costs.

Helps you stand out from the competition

Many real estate professionals still overlook the benefits of blogging, relying solely on traditional marketing. Investing in high-quality content positions you as a thought leader in your area and sets you apart from competitors who may not provide the same level of valuable content online.

17 Real Estate Blog Topics to Get You Started

As you can see, blogging has massive benefits, but where do you start? Below are some real estate blog ideas and topics you can use to inspire your blog posts.

1. A first-time homebuyer’s guide

Many potential clients are first-time homebuyers who may be intimidated by the buying process. A first-time homebuyer’s guide could outline the entire process, from pre-approval to closing, breaking down each step.

Under this topic, you could also cover:

Financing tips
The role of a real estate agent
Understanding home inspections
Tips on saving for a down payment

This blog post from Keller Williams takes readers through the entire process of buying a home for the first time, providing in-depth advice and tips from finding the right agent to securing financing:

2. How to stage your home to sell faster

How-to articles and lists are the most popular blog post formats, and they rank well. You could write a guide on how sellers can stage their homes to sell them faster.

You could include:

Tips for each room
Staging trends
Affordable DIY staging ideas
Insights into the psychology of home staging

Check out the guide below by North of NYC that provides readers with home staging tips to help them sell their property faster. This is a comprehensive guide with loads of expert advice that positions the company as an authority on the topic:

3. Understanding real estate market trends

Buyers and sellers both want to understand local market trends. Tailoring this content to specific neighborhoods or regions gives it local relevance, positioning you as an expert in the area.

Consider adding:

An analysis of home prices over time
Supply and demand in the local market
Seasonal trends
Forecasts for future developments

Below is a blog post from Norada Real Estate Investments that covers housing market trends in the U.S. It gives readers invaluable insight into home sales, prices, and housing supply:

4. Moving checklist: From packing to settling in

Moving is a stressful process, and a checklist can simplify it for your clients, making your blog a valuable resource even post-transaction.

Potential ideas to include could be:

Packing timelines
Organizing and labeling tips
Tips on moving with pets
How to handle utilities and address changes

Check out the guide below from Century 21’s real estate blog on moving tips for buyers. It covers everything from disconnecting utilities to measuring doorways and furniture. These helpful tips avoid the hard sell—they don’t provide moving services but it’s connected to what they do and is useful for their clients:

5. Exploring the best neighborhoods in [City]

Many buyers start their research by exploring neighborhoods, especially when moving to a new area.

In your blog post, you could highlight:

Different neighborhoods
Details on schools and amenities
The nightlife
Safety
Commuting options
Local events
An interesting local business

A guide like this provides valuable insights and showcases your local market knowledge.

Below is an example of a good local blog post by the Joe Taylor Group highlighting fall events in Las Vegas. This article showcases their unique knowledge of the region they operate in:

6. What to expect during a home inspection

Many first-time buyers may be unsure of what a home inspection involves, so explaining the process can ease their anxieties and help them prepare for it.

You may want to include:

Typical areas inspected
Common issues found
How to prepare a home for inspection
What happens if issues are identified

In the blog post below, Own Real Estate shares a detailed guide on what buyers and sellers can expect during a home inspection, potentially easing some of the anxiety around this step in the transaction process:

7. Top mistakes to avoid when selling your home

Sellers want to avoid pitfalls that could delay a sale or reduce profits. Providing tips on achieving this positions you as an advocate for their best interests.

Consider discussing the following common problems:

Overpricing
Neglecting repairs
Poor staging
Failing to disclose important details
Information on working with agents versus selling solo

Check out the blog post below from The Mardona Group Inc. that covers six mistakes sellers should avoid. It includes a helpful infographic to make the article visually dynamic and covers a wide range of pointers that give readers tangible value:

8. Real estate investment 101: A beginners guide

Investment properties are increasingly popular, but they can be complex. A guide like this appeals to aspiring real estate investors who may be unsure where to start. Writing a blog post about real estate investing helps you target investors if this is the audience you want to attract.

You could include:

Types of investment properties
Calculating return on investment (ROI)
Financing options
Common pitfalls for new investors

Below is an example of a real estate investment-focused blog post from Joy Bender, who often blogs specifically about the San Diego community where she operates:

9. How to improve your home’s curb appeal on a budget

Many homeowners want to increase their property’s appeal without a large budget as people looking to sell their home often have limited funds. Having a presentable property has an impact on its value, and this article could offer practical advice for easy, low-cost upgrades.

Potential topics you could cover include:

Simple landscaping tips
Exterior paint colors
Lighting ideas
DIY repairs
Small upgrades that make a big impact

Check out the blog post below written by real estate agent Lynn Pineda from Keller Williams. The post includes tangible tips on how sellers can improve their home’s value:

10. Tips for buying a home in a competitive market

Buyers in a competitive market can benefit from expert strategies to make their offers stand out. In this article, you could address their frustrations and offer actionable tips.

Consider including:

How to write a winning offer
Tips for bidding wars
The advantages of pre-approval
When to make concessions

In the example below, Farrel Realty & Property Management shares six tips on how to buy a home in a competitive market. This comprehensive guide covers everything from pre-approvals to considering contingencies:

11. Understanding property taxes in [City/County]

Property taxes can be confusing, especially for first-time buyers. A local guide helps clarify these costs and shows you’re well-versed in your area’s specifics.

In the post, you could cover:

How taxes are calculated
Available tax exemptions
Changes in tax rates
How taxes affect overall homeownership costs

In the example below, Joe Boylan of Springs Homes shares an educational blog post for landlords about property taxes:

12. How to save for a down payment faster

Many buyers, especially younger ones, are looking for ways to save for a down payment. Your article can provide practical strategies to help them reach this goal.

Consider including:

Tips on budgeting
Opening a high-yield savings account
Reducing expenses
Down payment assistance programs

In this blog post by Stonefield Homes, the real estate brokerage shares their top tips to help readers save for a down payment faster. It offers actionable strategies and provides information on down payment assistance programs:

13. Home renovations that add value

Homeowners considering renovations want to know which projects will boost their home’s value the most. This topic positions you as a trusted source for making sound investment decisions.

You could include the following in your article:

Kitchen and bathroom upgrades
Energy-efficient improvements
Smart home technologies
Renovation ROI

In the example below, realtor Anita Clark from Coldwell Banker Access Realty writes about creating a budget for home renovations. This article provides valuable information to homeowners who may be interested in renovations and want to know how to save for them:

The blog post below by realtor Kyle Hiscock from Rochester Real Estate Blog shares actionable advice about how homeowners can make their properties more energy-efficient:

Source

14. Explaining mortgage options for buyers

Mortgages can be complex, and buyers will likely appreciate guidance in understanding their options. This topic helps you clarify the process and gives buyers the details they need to make informed decisions.

Think about covering these points in your post:

The difference between fixed and adjustable-rate mortgages
Federal Housing Administration (FHA) and Department of Veterans Affairs (VA) loans
Refinancing options
Tips for getting the best rate

In the blog post below, Malcolm Lawson of the Lawson Group shares how buyers can use a VA loan to purchase a property. He’s included a video at the start of his blog post to make it more engaging and dynamic—which we will discuss later in this article:

15. How seasonal changes affect the real estate market

Many people aren’t aware that certain times of the year may be better for buying or selling properties. This content shows your expertise and helps clients plan their timing.

You could include:

Market trends by season
Best months to buy or sell
Holiday season tips
How the weather impacts the real estate market

In the blog post below, Pink Realty shares how seasonality impacts the real estate market. They unpack the details for each season and explain how readers can navigate these:

16. A guide to selling a home in a buyer’s market

In a buyer’s market, sellers need to be extra strategic to attract buyers, so you could share a guide that offers insights into navigating a tough market.

Your blog post could cover:

Competitive pricing strategies
Staging and curb appeal
Working with agents
Negotiation tactics

Check out this blog post from Tuscana Properties about how to sell a home in a buyer’s market. It explains exactly how selling a home in a buyer’s market would affect sellers and then shares how to stand out in this type of market:

17. The benefits of downsizing

Downsizing is a popular trend among retirees and empty-nesters, so this topic could help your readers understand the advantages and drawbacks.

Consider including:

Financial savings
Maintenance reduction
Choosing the right-sized home
Tips for decluttering

The Avenue Stone Real Estate blog post below covers everything readers need to know about downsizing. It includes in-depth insights on the entire downsizing process, helping readers make an informed decision about whether they should downsize:

How Real Estate Professionals Can Get Blogging Right

The average reader only spends around 52 seconds reading a blog post. If you want people to read your entire blog post and turn into new leads, you’ve got to create excellent content. Here’s how to do that:

Understand your target audience and their needs

You can start by identifying who you’re writing for—first-time buyers, luxury home buyers, investors, or downsizers. Tailor each blog to these personas, addressing their unique questions, goals, or concerns.

Topics that solve problems are effective because they address immediate needs. Consider what problems or pain points your target audience struggles with the most and turn these into blog posts.

Choose blog topics strategically

You can use SEO tools like Ahrefs to find keywords with good search volume but low competition. Using real estate keywords in your blog content can drive more traffic to your website and are often highly actionable. Check out our full guide on SEO to learn more about keyword research.

Plan your content calendar

Bloggers who post two to six times weekly are 50% more likely to report strong results. Additionally, 44% of people say they typically consume three to five pieces of content before engaging with a business. You need to develop and publish blog posts regularly to stay ahead of the game and generate leads consistently.

Having a comprehensive content calendar will help you ensure you’re posting regularly and consistently. A calendar also ensures you cover various topics and can plan content around market cycles, holidays, and local events.

Make your content engaging and useful

Here are some ways you can ensure you create engaging and helpful blog content:

Use clear, simple language: Real estate can be complex, so keep your language clear and accessible. Avoid industry jargon and instead explain terms in simple language, especially if your audience is first-time buyers.

Incorporate client stories: Include examples, case studies, and success stories in your blog posts to make your content more relatable and provide real-world examples of your expertise.

Use expert insights: Over 50% of bloggers use statistics in their blog posts, and 36% include contributor quotes. Including insights like these gives your posts more depth and establishes you as an authority.

In the blog post below, Norada Real Estate Investments uses data and statistics to create an engaging article. They’ve also included some infographics, which makes it visually appealing:

Include local insights: Focus on neighborhood details, school districts, and market trends to provide area-specific value.

Provide actionable tips: Offer practical advice that helps your audience rather than focusing purely on generating sales.

Invite interaction: Encourage comments, questions, and sharing to build a community around your blog.

Ensure your blog posts are skimmable

Over 40% of readers say they skim blog posts rather than read them in full. In fact, the human attention span has decreased from 12 seconds to 8.25 seconds in the last two decades. For this reason, your blog posts need to be skimmable.

Readers should be able to get the gist of what you’re saying by simply scanning the page. Subheadings, bullet points, and infographics can help to make your blog posts skimmable.

Include strong calls to action (CTAs)

After reading your blog post, users need to know what they should do next. A strong CTA encourages them to take the next step, whether scheduling a consultation or downloading a guide.

Place CTAs throughout your blog content and at the end of each post, allowing readers to engage at multiple touchpoints.

Below is a good CTA from a blog post by Rochester Real Estate encouraging readers to subscribe to their blog:

The same brokerage also gives readers the option to contact them if they’re buying or selling:

Use multimedia to enhance your content

Blog articles with images get 94% more views than those without visual elements. Additionally, 43% of consumers expect to see video content from businesses on their blogs, which is 50 times more likely to drive organic search traffic than plain text.

Here are some visual elements you should consider adding to your blog posts:

Video content: Short, informative videos can add depth to topics. For example, a blog on home staging could include a short video tour of a staged home.

Interactive elements: Tools like mortgage calculators, interactive neighborhood maps, or image sliders for “before and after” staging photos make content more engaging.

Photos: Including photos of local neighborhoods, schools, parks, and landmarks reinforces your knowledge of the area and makes your blog more visually appealing.

This blog post about purchasing investment properties with a VA loan includes informative videos throughout to break up the text and provide added value for the reader:

Promote your content across multiple channels

Over 95% of bloggers promote their blog posts via social media, and you should do the same. Every blog post can be shared on social platforms, where you can highlight key takeaways or use visuals to make your posts more appealing.

In the Pinterest post below, realtor Christina Beckwith uses a visual to share her blog post on the home selling process. Viewers can follow the link to read the full blog post:

As mentioned earlier, you can include blog posts in your email newsletters or create “best of” lists around relevant themes. For example, send a “Top 5 Blogs for First-Time Homebuyers” to subscribers who have expressed interest in buying.

You could also partner with local businesses, like staging companies or moving services, for guest blog exchanges. Guest blogging is when you write articles on websites that aren’t your own and include a link to your site. Links from other sites are called backlinks, and they can help with your search engine rankings.

In the example below, realtor Bill Gasset has written a guest blog article for a website called Maximum Exposure Real Estate, which links to his own website:

Monitor performance and adjust your strategy

Once you’ve created and published your blog posts, you should use analytics to track which articles generate the most views, comments, and shares. This data can reveal your most popular topics and highlight areas for improvement.

Mistakes to Avoid on Your Real Estate Blog

There are some common mistakes that real estate professionals make that can limit their blog’s reach, engagement, and overall effectiveness. They include:

An inconsistent posting schedule

Over 40% of bloggers publish new content between three and six times monthly. Consistent blogging generates more leads and helps them to stay relevant.

Sporadically posting content, like publishing several posts in one month and then nothing for months, can disrupt audience engagement and reduce SEO benefits.

Regular posting keeps readers coming back, shows that your blog is active, and signals to search engines that your site is updated. Creating a content calendar and setting realistic goals, like one post per week, helps you maintain consistency.

Focusing only on property listings

Using your blog solely to showcase property listings can be offputting for readers, as they may see it as an extension of your listing page rather than an informative resource.

Readers are more likely to engage if you provide educational and valuable content that goes beyond listings.

Writing content that is too technical or jargon-heavy

As mentioned earlier, using industry jargon or technical terms can make content difficult for users to read and understand, especially for first-time buyers or sellers.

Clear, accessible language builds trust and engages a wider audience. Rather than using terms like “FHA” or “amortization,” explain these concepts in simple terms or provide short definitions. Consider using your blog as an opportunity to educate without overwhelming readers.

Neglecting visual content

Not including images, infographics, or videos can make a blog feel dry or tex-heavy, limiting its appeal to readers.

As mentioned earlier, visual content captures attention, enhances understanding, and makes your blog posts more engaging.

Ensure you include high-quality images, videos of local tours or tips, or infographics for market trends to break up your text and add visual interest.

Failing to promote your blog posts

Publishing blog posts without sharing them on other platforms, such as social media or email, limits your content’s reach and potential impact. Promotion amplifies your blog’s reach and attracts readers who might not discover your content organically.

Not including CTAs

Many real estate blogs lack CTAs that guide readers on what to do next. CTAs convert blog visitors into potential leads by prompting them to engage further. Including CTAs that align with your content makes it easy for readers to take the next step.

Overlooking analytics and performance tracking

Not monitoring your blog’s performance can lead to missed insights into which content is most effective or where your strategy needs to be adjusted.

Analyzing metrics like page views, average time on page, and conversion rates helps identify successful topics and areas to refine.

Tools like Google Analytics or social media insights can guide future content strategies by revealing what resonates with your audience.

Ignoring mobile optimization

Over 60% of website traffic comes from mobile devices. If your blog isn’t optimized for mobile, it won’t display correctly on smaller screens. Additionally, more than half of consumers will stop reading a page if they encounter issues viewing content.

You must ensure that your blog post layout, images, and CTAs work seamlessly on mobile to enhance the user experience and improve your search rankings, as Google prioritizes mobile-friendly sites.

Failing to update older content

Only 38% of bloggers invest time in updating older articles. Ignoring older blog posts can lead to outdated and irrelevant information being available on your website, which is problematic in real estate as markets change and evolve rapidly.

Updating older blog content with current data, new photos, or refreshed CTAs keeps your blog accurate and can boost its SEO value. Regular updates to high-traffic posts help to keep the content relevant and maintain reader trust.

How to Find Time to Focus on Blogging with Paperless Pipeline

Regular blogging can help you generate more leads, establish you as an industry expert, and educate and retain clients. However, regular blogging can take up a lot of time and resources.

How do you manage consistent blogging if you’re bogged down by a complex transaction management process?

This is where Paperless Pipeline, a purpose-built transaction management platform, can help. Our software automates the entire transaction process, from listing to closing, giving you more time to focus on high-impact activities like blogging.

With our solution, you’ll never miss a critical due date or milestone, and everyone on your team will be on the same page at all times. This ensures all your deals run smoothly and close on time.

Visit our website for a free 14-day full-feature Paperless Pipeline trial to see if our transaction management software is the right solution for your brokerage.