6 TikTok Real Estate Videos And Creators To Inspire You
TikTok has 50 million daily users in the U.S., giving you a massive audience to target. If you’re not using TikTok to generate real estate leads, you’re missing out.
Posting TikTok content can help you:
💡 Generate brand awareness.
💡 Find new leads.
💡 Share information about open houses and new listings with your target audience.
💡 Talk about important topics in the real estate industry.
💡 Share success stories.
💡 Build relationships between real estate agents and clients.
The average user spends over 58 minutes per day on TikTok, more than most other social media platforms. If this is where your audience spends their time, you must have a presence on this marketing channel.
At this point, you may be wondering how to use TikTok for real estate. This article will share some top examples from real estate content creators to help you create your own videos and reap the benefits of using TikTok.
What Kind of Real Estate Marketing Content Should You Post on TikTok?
The content you post on TikTok needs to be relevant to what your real estate business does. But it’s also good if you can tie that in with something that is trending on TikTok.
Participating in TikTok trends using trending sounds helps your content appear on more users’ ‘For You’ pages. This is a feed of popular content that TikTok has chosen to show the person based on their preferences.
Below, we’ve outlined a few content ideas to get you started:
➡️ Promote new property listings
Many real estate brokers use TikTok to promote new listings. Some of them leverage this platform to post videos that take viewers on a tour through the property.
They often show the property’s highlights and unique features and include more information in the captions.
Take a look at this video from John McNicholas (@jmrealestate):
He takes viewers through the entire property and highlights key features with minimal on-screen text.
The visuals are crisp and make sure to pan over an entire area before moving on, ensuring viewers get a good look at the room.
The video is set to a song that was trendy on TikTok at that time, which meant that it showed up on people’s ‘For You’ pages.
| 🏆 Top Tips Don’t use too much text in your video content, as this can distract from the visuals. Instead, save important information—like specific property details and contact information—for the caption. |
➡️ A day in the life of a real estate agent
For real estate agents, you can use TikTok videos to show buyers and sellers what goes on behind the scenes.
This can make viewers feel more comfortable using your services. It allows them to see what agents do and understand the process better.
Chastin J. Miles (@chastinjmiles) is an agent who regularly shows what his days are like working for a real estate agency.
This TikTik video from Chastin shows viewers what he does each day for his clients, other than just showing up at an open house:
It’s a very basic video, but it has gained over 30,000 views because it informs and connects with viewers without being too over the top.
| 🏆 Top Tip Keep your day-in-the-life content simple but refreshing. If your real estate agents are doing something interesting—like showing a unique property to buyers or doing research for potential buyers—make sure to include that, too. |
➡️ Real estate industry tips and advice
Another popular form of content on TikTok is a Q&A-style or live video where creators give viewers information about a certain topic. Some topic ideas include:
✅ Tips for a first-time homeowner or buyer.
✅ The significance of a home inspection.
✅ Things that every property owner should know.
✅ Basic amenities that properties should include.
✅ Less obvious things to look out for when viewing properties.
✅ Noticeable trends in the industry.
✅ Real estate processes and common mistakes.
Take a look at this video from popular real estate TikTokker Carys Eccleshall (@caryseccleshall):
She uses her platform to educate first-time buyers on what to look out for when searching for a home.
Additionally, she includes content about the housing market in Florida, good locations to look for a property, and even gives advice to other realtors.
| 🏆 Top Tip Add a call to action (CTA) at the end of your TikTok videos. It can be something simple, like reminding your viewers to follow you for more real estate content or telling them to click your website link in your bio. This encourages viewers to take action instead of continuing to scroll through videos. |
Real Estate Content Creators That Make TikTok Work for Them
If you use TikTok the right way, it can help you generate new leads and reach potential buyers.
In this section, we’ve compiled a list of successful brokerages using TikTok to their advantage and letting their brand’s personality shine through:
Heider Real Estate (@heider_realestate)
The Heider Real Estate group TikTok account has over 3.7 million followers and 61.2 million likes.
They use striking and professional visual content, and their page features luxury home tours with stunning shots of each property.
Source: TikTok
They’re a good example of doing more with less, because their posts are straightforward yet effective.
Their captions give more information on properties and direct clients to their website.
The videos also often feature popular songs, ensuring the account will show up on people’s feeds and get views.
Tat Londono (@tatlondono)
Tatiana Londono is a realtor and head of the Londono Group. She uses her platform to educate her 2.8 million followers.
Her content mainly includes educational videos, and she provides information on a wide range of topics in the real estate industry.
Source: TikTok
She encourages followers to ask her questions and often answers these via videos.
Vayna Jerabek (@vay.namae)
Vayna Jerabek mixes the best of both worlds on TikTok by catering to younger audiences while providing relevant and fresh industry content.
Her videos combine informative content with popular, humanized videos like days-in-the-life and her experiences in real estate.
Source: TitkTok
Her selling point is that she can help younger buyers navigate the market by finding them good deals and sharing industry tips.
Vayna’s videos are short but pack in lots of information in under a minute, making her fun enough to watch that you’ll want to return for more.
Let Paperless Pipeline Help You Focus on Your Real Estate Marketing
Making good content and developing a following on TikTok that generates leads takes time. However, with hundreds of transactions to manage, how will you ever find time to create trending videos?
Paperless Pipeline automates and simplifies your entire transaction process so that you don’t have to spend unnecessary time with the admin that goes into closing deals.
This gives you time to focus on your marketing content, generating leads, and closing more deals.
Visit our website to get a free trial of Paperless Pipeline and see just how much time you can save when your transaction process is smooth and streamlined.